When you have seen the best, then the question is whether your film matches upto it or not. They showed swag and larger-into-life appeal, unlike what we were used to watching in a Hindi film. Moreover, films like Pushpa, RRR and KGF - Chapter 2 also came into the light. So films like Shamshera are not finding any takers. In the pandemic, the OTT has changed the content consumption pattern of the audience. Girish Johar, producer and film business analyst, in agreement, elaborated, “This was a pre-pandemic film. After the pandemic, audiences have changed a lot and so has their consumption pattern.” Trade analyst Atul Mohan agreed, “Before the pandemic, all these films had some novelty value. But in the case of Shamshera, pre or post-pandemic, the film would not have worked.” Many of these films may have opened to better numbers and may have fared better before the COVID struck. So, the expectation from any and every Bollywood film is set at an all-time high. The watching habits changed during the pandemic.
When asked why YRF is having such a bad time, trade veteran Taran Adarsh remarked, “No one wants to plan a flop when they start a film. Trade experts share their views on whether brand YRF has got affected With Shamshera’s debacle, Yash Raj Films has given five BACK-TO-BACK flops.
This was followed by back-to-back flops like Bunty Aur Babli 2 (2021), Jayeshbhai Jordaar (2022), Samrat Prithviraj and now Shamshera.
Their first film post-pandemic was Sandeep Aur Pinky Faraar (2021). They ended 2019 with a blockbuster War and the hit Mardaani 2. Ajanta theatre, the once vibrant hub of the community, the place where Dias fondest memories are embedded must now be brought down because the local political authorities feel it a waste of prime real estate.ĭia picks up the gauntlet to turn this ruin into a vibrant and bustling theatre that was once the soul of her little town, while fighting discrimination, resentfulness and her own demons.The mega debacle of the Ranbir Kapoor-starrer Shamshera has proved to be a huge blow for Yash Raj Films (YRF). It is a poignant and troubled return not only has her guru passed away but the institution that he so lovingly nurtured is in decay and under threat of demolition. Also the town she left on an impulse, severing ties with her parents and her people. The town where she grew up, the town where she learnt to live and to dance. Her teacher, her guru, is dying and she must return to India. Starring: Madhuri Dixit, Konkona Sen, Kunal KapoorĪn unexpected phone call shakes Dia (Madhuri Dixit) out of her dance rehearsal in New York.
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